Building Product For Toddlers

The Story

Your users can't read. They can't tell you what they want. They lose interest in seconds, and they aren't the ones paying. ***Welcome to building products for toddlers!*** Designing for the youngest users turns most product playbooks upside down. Discovery means watching rather than asking. And success isn't just engagement: parents want products that calm, teach and respect their children's time, not ones that keep them hooked. **Irene will explain what do you do when you’re a startup without a large marketing team and you can’t afford to run experiments constantly?** *Using the real-world case of MiniTales, we’ll explore how research, data, and user behavior analysis can help uncover what truly drives conversion and turn those insights into product decisions.* *A journey through decisions that worked, hypotheses that didn’t, and unexpected learnings about how people actually use a product.* *And above all, how to grow a business through product when you have to be very deliberate about what to research, what to build, and where to invest your resources.* **Andrea will share with us real-life cases from those moments when you step out of the screens and the Product Manager's cave, observe your users in their natural habitat, and discover that many of the hypotheses generated with AI weren’t quite right after all.** *She’ll talk about why some product problems can only be solved by looking, not just measuring, and by getting out from behind a screen.* *And she’ll explore the following question: in the midst of the AI boom, do we really believe we can build and iterate on products without seeing how real people actually use them?* Join ProductTank Madrid for an evening with two product leaders who build products for kids and who will share their challenges, learning and insights from real day-to-day experience. They'll share how they research, design, measure and grow products for an audience that will never fill in a survey. **What you'll hear** * How

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