Pricing comparison · Updated May 2026
Luma Free: 5% plus card fees.
Flock: 5% + $0.45, card fees included.
Same 5%, but Flock's includes the card processing Luma passes on to you, with no monthly plan. Luma Plus ($59/mo) is cheaper once you sell a few thousand dollars a month — the table below shows where.
$1,000 of tickets sold — what does each platform keep?
Based on published rates as of May 2026.
| Platform | Plan | Platform fee | Buyer fee | Disclosure | Organiser nets |
|---|---|---|---|---|---|
| FlockThat's us | Free to list, no monthly plan | 5% + $0.45 organizer-side, card processing included | $0 | Before click | $932 |
| Luma | Free | 5% + Stripe (2.9% + $0.30/ticket) | Included in combined | At checkout | $909 |
| Luma | Plus ($59/mo) | 0% platform + Stripe (2.9% + $0.30/ticket) | Stripe only | At checkout | $900 |
| Eventbrite | Free/Essentials | Up to 3.7% + $1.79/ticket | 2.5–3.5% + $0.99 service fee | Partial / drip | $915 |
* 40 tickets at $25. Luma Plus deducts $59/mo from organiser net. Stripe fees at the US card rate (2.9% + $0.30 per ticket).
Tool for organizers vs platform for everyone
Luma is built for event creation. Flock is built for the full night — attendees included.
| Feature | Flock | Luma Free | Luma Plus |
|---|---|---|---|
Social graph / friends-going intelligence Flock shows which of your friends have RSVPd — Luma has no social graph | |||
Real-time presence at events Live check-in pulse, friend location dots, crew rally | |||
Custom event URLs Luma requires Plus ($59/mo) for custom calendar URLs | |||
Mobile-native app (iOS + Android) Luma is web-first; Flock has Capacitor iOS + Android shell | |||
Recurring series / calendars Both support event series | |||
Curated event discovery lanes Flock AI curation is merit-based; Luma discovery is organizer-driven | |||
Attendee-side features (crew, cost split, recap) Luma is a tool for organizers; Flock is a platform for attendees too | |||
Platform take on free events $0 platform fee for free events on all three | |||
Passkey sign-in (Face ID / Touch ID) Flock supports phishing-resistant passkeys; Luma uses password / magic-link only | |||
Friends going indicators Flock shows your crew's avatar row on every event — Luma has limited attendee social context |
The real cost at scale
Combined platform fee + subscription at various monthly GMV levels. Lower = better for organizers.
| Monthly GMV | Flock | Luma Free | Luma Plus |
|---|---|---|---|
| $500 | $34 | $46 | $80 |
| $1,000 | $68 | $91 | $100 |
| $2,500 | $170 | $228 | $162 |
| $5,000 | $340 | $455 | $264 |
| $10,000 | $680 | $910 | $469 |
* Tickets at $25. Flock beats Luma Free at every level (same 5%, card fees included). Luma Plus wins once its $59/mo is less than the gap between Flock's fee and Luma Plus's own card fees — around $2,200 GMV/month.
Luma is great for posting events. Flock is for the full social layer.
No monthly plan on Flock. Luma Plus is $59/mo.
Flock: 5% + $0.45, card fees included. Luma Free: 5% + Stripe.
Friends-going intelligence — Luma has no social graph.
Mobile-native app (iOS + Android) vs Luma web-first.